Marketing Skills Matter



Marketing Skills Matter!

You have several different options when deciding how to start marketing; no matter where readers are seeing your material, careful and creative writing is what makes it effective. As a real estate agent, your add is typically your first line of communication with your customer and it is important to make a good first impression. So how do you know where to begin? Lets take a look at a few key points:

A clear catchy headline- create a headline that will grab someone's attention and make them want to read on.

Make it local- be sure to highlight your knowledge of the area by pointing out local assets of the property.

Be creative- make sure your content stands out from others, this is a great opportunity to point out anything special about the home and make the reader feel like they can picture themselves there.

Quality photos- while most of us aren't professional photographers, it is important to take the time to make the pictures look great. This means preparing the scene, making sure the lighting is good. It is always a good idea to inspect the photos after taking them before posting them for others to see.

Include a call to action!- suggest that the reader contact you for more information, or stop by your next open house.

Proofread- make sure there are no errors before posting your material, if necessary have someone else read over it first.

Whether you're creating an Open House Ad, a Listing Description, Just Listed or Sold Cards or even your business cards, these tips can help you put your best product forward and create a quality product.

Visit for more real estate tips and perfecting your marketing skills.  Help your business grow and expand your database.





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