Is Upstream going Mainstream?

Upstream is an initiative promoted by National Association of REALTORS® to modify the flow of information in Real Estate.

I first heard of Upstream at the National Association of REALTORS® Conference, when I attended my Data Strategies Committee meeting two (or three?) years ago.  My takeaway that day was that there is enormous amounts of data being collected, and as Realtors, NAR is in a position to ascertain quality information, and intends to be the gatekeepers of the 'big data'. It was almost as if "the train has left the station, let's see if we can't be the conductor on this train!" NAR allocated a sum of money to investigate possibilities. While I thought it seemed like a tremendous amount of money, those who 'knew better' reassured me that it was a drop in the bucket for NAR, this is not a serious game changer.

However, my thoughts of how this would effect agency, compensation, communication, and how I train budding Realtor Professionals was changing. I felt I needed to prepare them for possible changes. I incorporated the YouTube video on Upstream and RPR and began using their diagrams.

Currently, NAR is interviewing candidates for the CEO position of NAR. Brad Inman wrote a thought provoking blog on this, and his ideas of who that may be. To me, this meant that this is serious…. Upstream is on it’s way.

We at Agent Rising Real Estate School and Training Center are poising to launch our“Constantly Evolving Continuing Education” series for Online Education. “Online, On Point, and On Topic”. With our video/online series, we will be addressing issues likeUpstream, Pocket Listings, Coming Soon and more.

We desire to be your source of the source for Real Estate Professionalism!

Call me, Kate Lanagan MacGregor to discuss this HOT TOPIC!

P.S. This blog was originally posted on my personal blog:




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