Scorecards

MEASURING YOUR FACEBOOK PAGE

-Measuring occurs over a period of time -Spot trends, behaviors, reactions early -Measure engagement, click activity, demographics, financial return

FACEBOOK INSIGHTS -Analyzes activity on your page -Helps you see who is using your page and how -Total Likes -Total Reach-#of people who have seen content of your page in the last 7 days -Friends of fans -People Talking About This- # of people who have mentioned your page in the last 7 days -Fan Demographics- Info people p…